Branding January 25, 2022

2022 PSAIAHF Event Branding

The Idea

After discussion with the festival team and management ,We reached to an agreement that the approach should be related to the Arabic culture so we started  a unique event design based on the Arabic typoagrahy and modern design trends without forgetting to show the beauty of the Arabian horse.

The Approach

Inspired by the Arabian culture, we used the “Naskh” arabic type to create a unique event Brand.

The Mission

We have  created Guests and vip ID cards, Staff Cards, Buildings Banners, Billboards, Catalog Design, Ribbons, Social Media Posts and Video Ads

Task

Creating a unique event identity

  • Strategy

    Brand Strategy

  • Design

    Design, Art Direction

  • Client

    Prince Sultan Bin Abdulaziz International Arabian Horse Festival

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